The Keepers of the Quaich is an international Society, which was established by the Scotch Whisky industry to celebrate the outstanding commitment of those involved in the production, promotion or protection of the world’s finest distilled spirit. Only a limited number of people are inducted as Keepers each year at private ceremonies in Scotland in recognition of their exceptional contribution to the industry. A robust selection process is a fundamental aspect of the Society. Potential candidates can be nominated only by existing Keepers or Masters, Founding Partners, Member Companies or an appointed officer representing an International Chapter. The applicant must have worked in the industry for at least seven years. Since the foundation of the Society, just over 3,000 men and women from more than 100 countries have received the honour. Together with the select few who have subsequently been distinguished as Master of the Quaich, they represent thousands of years of shared experience and knowledge. Keepers of the Quaich supports international chapters of the Society in 10 key markets around the world – where members continue to promote the values and prestigious image of Scotch Whisky. Gene was inducted on April 3rd, 2023.